J.R. Bruce – Manufacture of Biscuits

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In this industrial film encouraging New Zealanders to buy local products, an uncle takes his niece on an outing to the J.R. Bruce biscuit factory in Timaru, to show her how biscuits are made.

The emphasis is on modern efficiency (although the biscuits are iced by hand). Dialogue includes: "We are just in time to see the butter poured into the container. Wafers made by this nearly-human machine are so light that they go two hundred and thirty to the pound."

As typical of industrial films, the poetic soundtrack reinforces the "Buy New Zealand Made" message.