Craven A Cigarettes
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During the early 1960s cigarette smoking was still a social norm in New Zealand and common in advertising. However, in 1963 cigarette advertising would be banned on radio and television, as a result of growing scientific evidence of the harmfulness of smoking – this is one of the last advertisements produced before the ban came into effect.
Here a packet of Craven A cigarettes is showcased against a background of fireworks and fountains: "Light it, you'll like it! Craven A – a right clean cigarette."
Catalogue Reference C1885
Production company: Pacific Films