Ballins Softdrink

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This soft drink advertisement was directed by Roger Donaldson, who had recently directed Sleeping Dogs (1977).

It is made in a style reminiscent of a 1970s music video, replete with silver spacesuits, choreographed hair flicks, and heavy made-up. With a soundtrack which echoes the 1978 disco hit "Everyone’s a Winner," the visual aesthetic is all about sparkle, shimmer and refracted light – in a way that exaggerates the physical qualities of the product.