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This is arguably the most controversial election campaign advertisement in New Zealand’s political history. It suggests that Labour’s compulsory superannuation policies are verging on communism – animated Russian Cossacks dance across the screen before National Party leader Robert Muldoon addresses voters directly.
This advertisement was made by Colenso, who rose to become New Zealand’s highest-earning advertising agency in the 1980s. Colenso also made the famous KFC Hugo advertisement and the Crunchie Bar Goldrush advertisement.
Catalogue Reference C1555
Production Company: Pacific Films
Director: Michael Wall