Gregg's Coffee – Different Faces, Version 1

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Here a utopian picture of a New Zealand characterised by racial and generational diversity is presented, a departure from advertising trends of the time.

A man drinks a cup of coffee on his balcony, watching a vibrant street scene of many types of people passing by below. The theme song includes the lines: "Different faces, many races, living in the sun. Good times to remember, we all may life as one."

This is the first of several advertisements in Gregg's "Different Faces" series, which all utilise the same music (by APRA Silver Scroll winner Dave Jordan, with lyrics by John Dawson). The series was highly successful in increasing company profits, indicating a previously untapped association that appealed to New Zealanders.

Watch another advertisement in the "Different Faces" series here.